product analyzed

The Good Goal

The Good Goal

Image showing The Good Goal logo
Overall rating:

Categories assigned to this product within the main category Technology.


Categories assigned to this product within the main category Needs.

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Below is the video of the review.

What does it consist of:

As we well know, the impact of human actions on the environment is a problem that is increasing over the years.

To try to appease this impact, The Good Goal comes up, which is an application that encourages the acquisition of more sustainable habits through personalized daily, weekly or monthly challenges based on our initial habits.

Forms of acquisition:

The app is available for free both in the App Store for devices with the Ios operating system and in the Google Play Store for devices with the Android operating system.

For Android devices we have version 1.1.59 of the app that is available from version 5.0 of the operating system.

In the case of Ios devices, we have version 1.0.6 of the app that is available from version 11.0 of the operating system.

The download links are as follows:

  • Google Play:

  • App Store:

In case you want to contact the developers we have the following link:


Technical assessment:

Date: January 2022.

We will now proceed to a deeper analysis.

When accessing the application we will find a small introduction in which the operation of the application and some of the functionalities that are offered are explained. After that we can create an account with an email or, failing that, log in with an existing one or through Gmail.

A welcome message is displayed.The image shows the options available to create an account or initiate assignment.

Once we have an account, the app will provide us with a questionnaire regarding our habits in which 3 categories are taken into account: transport, waste and consumption.

You can see a message explaining the questionnaire that we will fill out based on 3 categories: waste, transport and consumption.

It is interesting that the app takes into account people's responses to establish personalized challenge routines, since it is understood that each person is different and allows the habits of each one of them to be worked on differently depending on the conditions of each one .

This helps people perceive the app as a medium that really tries to help them improve and not as an app that establishes fixed challenges independent of their situations.

In this way, after completing the questionnaire, a level of environmental involvement is assigned.

The level of environmental involvement that we have based on the completed questionnaire is shown.

Later we will go to the main page.

In the image you can see the main page of the app in which the sections of waste, consumption and transport are differentiated.

In it we will find the percentage and the points that we get by completing the weekly challenges corresponding to the waste, consumption and transport categories, as well as some rings so that the progress is more visible.

It should be noted that the progress we achieve has several ways of viewing and are distinguished by colors depending on the categories. This makes interaction with the environment friendlier and makes it easier to understand it.

Likewise, depending on the progress achieved, the number will increase proportionally.

As for the challenges that the app prepares, we can access them by clicking on the corresponding category found in the boxes in the lower half of the page.

 Once we access any of the categories, we will find the following:

The image shows the proposed actions to be carried out in the waste section.

Each time we complete any of the actions, the points corresponding to each of them will be added. In other words, depending on the difficulty of the action, different amounts of points are obtained.

Each action contains a series of informative message boxes explaining why it should be done and how.

You can see the explanation of why organic matter should be recycled.An explanation of how organic matter should be recycled is displayed.

The points system makes the use of the app more attractive by taking into account the difficulty of the actions so that users are proportionally rewarded for their efforts.

It should be noted that the points obtained are not redeemable for any type of prize, it is rather something symbolic to show the feats.

In the same way, it is interesting that the app includes didactic information about the activities that they establish since they promote awareness and knowledge of the impact they produce on the environment. Likewise, it provides a tool to execute the activities in case you don't know how to start, which makes the user experience pleasant, enriching and inclusive.

We can access these informative messages or those with other characteristics through the icon the following icon .

Also interesting is the appearance of different explanatory messages about the functionalities and their execution when using the app for the first time.

At the bottom of the screen we can see different icons:

We can access what was previously mentioned through the first icon. If we press the badge icon, it will take us to the following page:

It shows, in percentage, the progress obtained when carrying out the actions of each section.It shows those habits that we have acquired thanks to the use of the application.The image shows those habits that we had before using the application, which are indicated in the completed questionnaire.

In it we will be able to consult the impact that our actions have on the environment, the new habits that we have been acquiring and those habits that we already had.

With this we see reflected the importance of the actions carried out and it can be perceived that the effort is not in vain. Similarly, it can be encouraging to observe the new habits that are acquired and see personal development achieved.

Finally, if we press the person icon, it will take us to the settings related to the user's profile.

iPhone user experience.

After having tested the app on iPhone, no relevant change was found with respect to its Android version. They have the same interface and the same features.


The application is not aimed at a specific audience and the functionalities they offer are of a general nature, so we can comment on the following:

  • It has a simple and friendly interface, in which we can consult information about some characteristics or functionalities. This makes it easier to understand the environment and makes interaction easier.
  • The size of the letters is adapted to the configuration of the device, which makes it easier for the elderly or people with visibility problems to use the app.
  • Talkback is inefficient to use as it has several unlabeled buttons, making it difficult for blind people to use the app.
  • In some cases, text with light tones on a light background can make it difficult to read.


In general terms, it is a quite striking app for all the features it includes and above all for working based on the habits of each person.

The effort of the developers to explain, as much as possible, the characteristics of the app, in order to approach a large number of people, is also attractive. To which it also provides information on the habits that are prepared for them.


  • It takes into account the initial habits of people and develops a different plan based on the answers to the questionnaire.
  • It has a large amount of information related to the app and the habits with which it works, which makes it easy for users to understand.
  • It is possible to visualize the effort made in different ways and with this it shows that the actions are not in vain, which can drive people in other challenges.
  • It has a wide variety of habits that can be acquired in different categories that also differ in color.

Improvement points.

  • Light-toned words on a white background may be difficult to read in some cases.
  • During the use of the Talkback and VoiceOver screen readers, unlabeled buttons are found, which complicates the use of the app for people with visual difficulties or no visibility.



Technical evaluation scores.

Design and manufacturing:
This section refers to the physical aspects and details of the manufacturing of the technological product
Technical benefits:
Description of the quality of the technical specifications of the technological solution
User experience:
This criterion is linked to the user's assessment when relating to the technical product or application.
It is the degree to which people can use or access a product, technological solution or service, regardless of their technical, cognitive or physical abilities

Social valuation:

Social valuation scores.

Impact and utility:
This item has not been rated/5
Describes to what extent the functionalities of the product are useful and impact on improving the life of the user
Design and Ergonomics:
This item has not been rated/5
Assessment of how the design of the technological solution adapts to the person to achieve greater comfort and efficiency when using it
Usability and accessibility:
This item has not been rated/5
Possibility of the device to be used, understood and taken advantage of under equal conditions for anyone
Ease of acquisition:
This item has not been rated/5
It refers to the possibilities of accessing and acquiring a technological solution by the user.

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